The Polish economy like a premium brand. PAIH presents the slogan Poland. Business Forward
The slogan was presented during the recent PAIH Business Forum by the Chairman of the Management Board Krzysztof Drynda. It is an idea that brings together the assumptions of the new strategy announced by the Agency. Its key element is the promotion of the Polish economy, which especially in recent years, has become a very strong brand among its business partners around the world.
We want to make this slogan a driving force for action, a source of development and new energy. In summing up PAIH’s strategy in just three words, we would like to convey a clear and decisive message: your business will develop with us – said Chairman Krzysztof Drynda and adds – At every step we will remind everyone that thanks to cooperation it is possible to achieve success. It is guaranteed by common aspirations and clear goals of both entrepreneurs and support institutions such as PAIH.
Poland is perceived as an attractive direction for creating business connections for several reasons. These are not only such factors as the stable growth of the economy for the last 30 years or our excellent location, at the intersection of European transport routes and extensive transport infrastructure. For choosing Poland there are additional arguments, such as the innovativeness of our companies, the quality competitiveness of our products, as well as qualified staff and a favorable regulatory environment.
Creating a strategy for the building the Polish Economy brand, which will be an umbrella for many promotional activities carried out by our country, we make the market a promise. Which is included in three words, but it applies to many platforms of action and impact. Poland. Business Forward is a promise that is confirmed in reality, because it is based on hard assets – our investment and export values – says Oskar Derych, Director of the Agency’s Strategy and Economic Promotion Department – Poland. Business Forward also reflects our attitude to the tasks undertaken in supporting the inflow of investments to Poland and support in the internationalization of Polish companies. To put it bluntly – we are here so that your business with us always goes Forward – he said.
The promotion of the Polish economy is PAIH’s institutional response to the needs of Polish companies. About their expectations and ambitions, the agency’s experts talked with entrepreneurs during the PAIH Business Forum, which took place on October 5 at PGE Narodowy. The event was attended by 4,000 representatives of Polish companies, including, to a large extent, those from the SME sector. The possibility of talks with representatives of PAIH’s Foreign Trade Offices met with such great interest that there were queues leading up to individual stands, and the last talks continued even after the forum ended.
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About the Polish Investment and Trade Agency
The Polish Investment and Trade Agency (PAIH) is an advisory institution belonging to the Polish Development Fund (PFR) Group. This is the first point of contact for exporters and investors. It operates both in Poland and through its network of offices around the world. It strengthens the recognition of Polish brands on international markets, promotes domestic products and services as well as technological solutions made in Poland. The agency helps entrepreneurs in choosing the optimal path of expansion abroad. It also supports the inflow of foreign direct investments to Poland and the implementation of Polish investments in the country. PAIH cooperates with the public sector and regional partners, offering, among other things: training, audit and promotion of investment properties, cooperation in the organization of business missions and communication support in the implementation of joint projects.