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8 June 2022 | time: 10am CET / 4pm SGT | online event

Frozen food sector in Poland and Singapore

According to forecasts, the worldwide frozen food market in 2022-2027 will record an increase of 4.3%. The COVID-19 pandemic undoubtedly contributed to such a rapid development of the sector, due to the fact that customers more often chose products with a longer shelf life.

The frozen food sector will grow in the Asia-Pacific region at the level of approx. 9.12% by 2030. According to some experts, with a significant increase in urbanization, this region will most likely dominate the global frozen food market and replace Europe as the largest frozen food market.

Singapore's frozen food market is expected to be value $141.4 million by 2024. One of the key factors in the increase of the purchasing power of frozen food products by the local population will be the growing urbanization combined with the rising disposable income of Singaporeans. In addition, the lack of tariffs and excise duties on food products will drive the frozen food market in Singapore.

The population of frozen food consumers is growing in Singapore due to the ease of preparation, convenience or purity of frozen food products. Convenience is a key factor in Singapore due to the fast pace of life.

Frozen meat products and frozen fish and seafood constitute the largest segment of the frozen food market in Singapore.

Offline channel is Singapore's main way for selling frozen food products, while hypermarkets and supermarkets will remain a key retailer in the market.

We invite you to a webinar during which:

  • you will learn what are the regulations regarding the sale of food products in Singapore,
  • you will get to know about new standards of storage and transport of frozen food in Singapore,
  • you will broaden your knowledge of the frozen food sector (meat, fish, vegetables & fruits) in the Singapore market,
  • our market expert will present how to effectively introduce the brand to the Singapore market or what are the shopping behaviors.


The webinar will be provied by:

  • Maja Justyna, Business Development Manager, PAIH Foreign Trade Office in Singapore,
  • Adrian Gawłowski, Deputy Director of the Export Support Department, National Support Centre for Agriculture,
  • Lim Yee Liang, Manager, Industry Development & Community Partnership Division, Industry Facilitation Dept, Account Management (Food Biz) Section, Singapore Food Agency,
  • Belinda Lee, Vice Chairman, Seafood Industries Association Singapore,
  • James Boyce, Director, Fred’s Produce.

  • Date: 8 June 2022
  • Time: 10am CET / 4pm SGT
  • The webinar will be held online and in English.
  • Registration: Free of chargé and is available in the following link.

 

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    Polish Investment and Trade Agency

    Krucza St. 50

    00-025 Warsaw


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