Polish cosmetics at Beautyworld Middle East

Tailored offer for customers in the Middle East

The producers of the Polish cosmetics sector are among the most versatile in Europe. Polish companies supply cosmetics across virtually all categories. Polish hair, foot and hand care products, perfumes, deodorants and cleansing products, but also speciality products and dermocosmetics are distributed worldwide.

Such versatility requires an excellent understanding of local characteristics and customer needs. With Middle Eastern consumers in mind, Polish laboratories are developing skin whitening products, breathable nail polish and other products that meet halal standards. The Polish offer is tailor-made to meet all the needs of the most demanding customers.

Growing popularity in the United Arab Emirates

We are proud to see how much trust cosmetics made in Poland enjoy in the Middle East. Customers appreciate our tailor-made offering and are increasingly eager to use it. This is thanks to maintaining the highest quality and performance standards, but also to an in-depth understanding of the characteristics of the market. The Middle East is a highly demanding market that opens only to manufacturers delivering products of the highest quality - a standard that Polish cosmetics successfully meet. But quality alone is not all. A flexible approach to production and openness to customer needs are the deciding factors. Today, we can confidently say that we produce tailor-made cosmetics for Arab consumers - says Justyna Żerańska, PhD Eng., Director General of the Polish Union of the Cosmetics Industry.

International recognition

The worldwide success of the Polish cosmetics industry is the result of a combination of years of tradition and experience and continuous development. Polish producers combine nature's resources with modern technologies to create unique formulations. Thanks to their passion, experience and a professional approach, they create world-class products that meet the most stringent European standards. This makes Polish cosmetics a hit in many countries, where they win the hearts of discerning consumers.

Polish cosmetics at Beautyworld Middle East 2025

During their international expansion, Polish companies benefit from the support of the Polish Investment and Trade Agency (PAIH), which contributes to strengthening the positive image of the Polish cosmetics industry globally. One of the PAIH's activities is the organisation of the Polish national booth at Beautyworld Middle East 2025 – a key and prestigious industry event that attracts thousands of potential business partners – which brings together representatives of some thirty Polish cosmetic companies.

Beautyworld Middle East trade show will be an excellent opportunity to discover a wide range of Polish cosmetic products. Our national stand will feature primarily manufacturers of skincare and makeup products. We are proud that, as PAIH, we can contribute to promoting the Polish cosmetics sector and strengthening its recognition in the United Arab Emirates and across the entire region - says Dorota Szczytowicz from the European Projects Department of PAIH, coordinator of promotional activities for the cosmetics sector as part of the Brand HUB project.

More information about the Polish cosmetics sector can be found in the PAIH information and promotional video and in the industry report.

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The Polish Investment and Trade Agency organises Polish national stands as part of the project 'Internationalisation of SMEs – Brand HUB’ (‘European Funds for a Modern Economy 2021-2027 Programme’).

The aim of the project'Internationalisation of SMEs – Brand HUB’ is to increase exports and to use and boost the development potential of Polish SMEs. The project supports the recognition of selected economic sectors on foreign markets under the slogan ‘Poland. Business Forward’.

About the Polish Investment and Trade Agency

The Polish Investment and Trade Agency (PAIH) is an advisory institution within the Polish Development Fund (PFR) Group. It is the first point of contact for exporters and investors. It operates both in Poland and through a network of offices worldwide. It strengthens the recognition of Polish brands in international markets, promotes domestic products and services, and technological solutions made in Poland. The agency helps entrepreneurs choose the optimal path for expansion abroad. It also supports the inflow of foreign direct investment to Poland and the implementation of Polish investments in the country. PAIH collaborates with the public sector and regional partners, offering services such as training, auditing and promotion of investment properties, cooperation in organizing business missions, and communication support for the implementation of joint projects.