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White Goods SectorWhite Goods Sector

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Centre for Strategic Investment
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e-mail: invest@paih.gov.pl

Basic facts and figures

  • Value of sales: 22.6 billion PLN (2018)
  • Industry share: 2%
  • Number of employees in the sector: 25,000 people
  • Number of companies in the sector: 36(manufacture of domestic appliances, companies with 49+ employees)
  • Average salary in the sector: 5277.57 PLN (state average for the industrial sector in 2018: 5121.91 PLN)
  • Annual production volume: 19.9 million units (2018)
  • Washing machines (including machines which both wash and dry) – 6.70 million
  • Dishwashers – 4.42 million
  • Fridges and coolers – 3.22 million
  • Clothes dryers – 2.6 million
  • Cooking equipment – 5.56 million
  • Export value: 24.42 billion PLN (14.1% yoy increase)
  • Cumulative value of FDI in the Manufacture of communication equipment and consumer electronics section: EUR 639.1 mn (NBP 2018).

Data for companies employing over 49 people.

Strengths of the Polish white goods industry

  • Many years of tradition in the production of household appliances
  • Availability of qualified, experienced staff
  • A rich network of suppliers, co-operators
  • The presence of key international corporations in the sector along with a rich technological base
  • Excellent geographical location of Poland with easy access to foreign markets of the European Union as well as Eastern European countries
  • Persistent high absorption of the internal market
  • Growth in demand on the housing market
  • An attractive support system offered to foreign investors

The production of household goods (AGD) in Poland has many years of tradition. Known created after World War II include Zaklady Filty Pieknego Wromet in Wronki (today's Amica Wronki S.A.) and Wrocławskie Zakłady Metallurgiczne. Wrozamet (now BSH), Zaklady Metalowe Zakrzów (later Polar, today Whirlpool Polska S.A.) and Zelmer (currently in the BSH group), and have been thriving since the 1960s. Since the beginning of the systemic transformation period, the sector has attracted numerous industry investors who, based on the existing infrastructure, knowledge and qualifications of employees, have built an extremely modern and internationally competitive industry sector.

The sector generates revenues of almost EUR 5 billion, the equivalent of over 1% of Poland's GDP. In recent years, our country has become the European leader in terms of household appliances. In 2016, 22.4 million pieces of household appliances were created in Polish factories, 2.1% more than in 2015. In turn, the value of large household appliances production in Poland reached PLN 16 billion in 2016. Washing machines (30%) and dishwashers (21%) have the largest share in production.

The industry generates a total employment of about 75,000 people, of which 25,000 people are employed directly in the sector, and 50,000 are indirectly employed. The average salary in the sector is approximately PLN 4,300.

Most of the production is intended for export (87% of production). Last year, the value of household appliance exports amounted to approximately 19.2 million units, which means an increase of 0.3% yoy. The largest portions of this equipment went to Germany (24%), France (12%) and Great Britain (12%). The value of exports calculated in PLN increased by 6%. Amica, the largest Polish manufacturer of household goods - sells approximately 50% of its production in 40 foreign markets. The second Polish leading manufacturer of household appliances, Zelmer, became in March 2013 part of the BSH concern. The Zelmer brand, a renowned manufacturer, among others Vacuum cleaners has a very strong position in Eastern European countries.

Locations of sector companies in Poland

There are currently 26 household appliances factories in Poland. Regional production is located in five voivodships: Dolnośląskie, Łódzkie, Wielkopolskie, Podkarpackie and Podlasie. The main production areas are Wrocław, Łódź, and Wronki near Poznań.


Global companies representing the household appliances sector have located their factories in Poland

  • BSH Bosch und Siemens Hausgeräte GmbH,
  • Electrolux,
  • Whirlpool,
  • LG,
  • Samsung Electronics.

Case Studies

The agency took an active part in servicing the following investment projects completed with a positive investment decision:


In 2010, the Korean investor Samsung launched the Wronki plant specializing in the production of refrigerators and washing machines. The 37,000 m2 factory, formerly owned by the Polish Amica company, has been modernized and expanded. The plant currently employs over 4,000 employees.


The Swedish investor Electrolux launched a dishwasher factory in Żarów in 2006. This plant, with an area of 21 hectares, has a plant size of 30,000 m2 and initially employed 145 people with a total investment of 22 mln euro. From the beginning of its presence in Poland, the total value of the Electrolux investment amounted to over 132 million euros. Currently, the company has 4 production plants and employs approximately 6,000 employees.

Useful Links:

Source: Statistical Yearbook of Industry – Poland 2018 (GUS – Statistics Poland, February 2019); Production of industrial products in 2018 (GUS – Statistics Poland, July 2019); Foreign Direct Investment in Poland in 2018 (NBP, October 2019);
CECED Polska

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