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Poland. The Heart of Europe

We present the spot with a motive of a heart against the map of Europe, which was broadcasted during a six-week promotional campaign of Polish economy in the international business media in autumn 2005.

The leading image of the spot is a beating heart: metaphorical for Poland's' central location in Europe ("Poland - the heart of Europe"), as well as for the dynamic and developing country. The image of contemporary Poland is emphasized by techniques of fast film editing and dynamic music (the rhythm is beaten on metal objects such as barrels and buckets). The author of the advertisement project was the Banah Group Agency. The team from BBC was the creator of the TV spot.

Promotional spot "Poland - the heart of Europe" (English version):


To see the spot in a higher resolution, please click here:



Polish Investment and Trade Agency

Krucza St. 50

00-025 Warsaw

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