February 19th, 2015,
 Issue 421


Design uniforms for EXPO 2015
PARP has announced a contest addressed to fashion designers. They will have to create uniforms for the staff of Polish Pavilion at Universal Exposition EXPO 2015 in Milan. The winner will receive a contract worth PLN 25,000.

Participants of the contest will have to design complete set of uniform including shoes and hats (both female and male version) for four types of personnel working in the Polish Pavilion: office, shop and restaurant staff and hostesses. Uniforms should also correspond with the concept of the Polish presentation at EXPO and with the main claim of the exhibition “Feeding the planet energy for life”.

PLN-25,000-worth contract for creating prototypes of uniforms is the award for the winners.

More information including contest’s bye-law is available on: http://bip.parp.gov.pl/index/index/2544 (only Polish version).

For more information on Polish participation at EXPO 2015 in Milan visit: http://expo.gov.pl.

Join the Salary Survey!
Join the biggest Polish Salary Survey provided by Advisory Group TEST Human Resources.

Salary Survey is a tool for professionals from HR and finance area. It helps them to plan remuneration policy. It is also useful in planning pay rises, negotiating with unions or defining appropriate pay rates at new positions.

The project is implemented continuously since 1999. The last survey involved 465 Participants.

www.raportplacowy.pl/en. (Advisory Group TEST Human Resources)

World Expo Tour also in Poland
President of PAIiIZ, Sławomir Majman and strategic director of Promos-Milan, Federico Maria Bega signed a cooperation agreement between the two institutions. Preparation for this year's EXPO 2015 in Milan was the main highlight of Mr Bega visit in the Agency.

During the meeting, director of Promos-Milan Federico Maria Bega presented an online platform EXPO Business Matchmaking, which will help in the dialogue between the business parties from all over the world. It allows companies to find a foreign partner and establish business contacts. The device is available in six languages (Italian, English, French, Spanish, Russian and Chinese).

From the left: Strategic director of Promos-Milan, Federico Maria Bega and President of PAIiIZ Sławomir Majman

The meeting coincides with the official visit of president of Lombardy, Roberto Maroni in Warsaw who came to Poland promote the Universal Exhibition EXPO that this year is held in Milan in Italy. Warsaw is the next city after Barcelona, Paris, Berlin, Dublin, Tokyo, Washington and Shanghai in the World Expo Tour’s programme.

More information: www.paiz.gov.pl/20150213/world_expo_tour_also_in_poland. (PAIIIZ)

Creating brand “Poland”
“Poland has great products that are becoming recognisable all over the world. Also governments on all levels cooperate with each other to make the promotion of Poland brand very effective”, argued PAIiIZ deputy president Monika Piątkowska on 11 February, during a panel discussion held in Military Academy of Technology.

Panellists talked about how to create recognisable brands representing such areas as: production, services, tourism, investments, science, sports, culture and art as well as how to combine public administration, education centres and business to this process. During the meeting the idea of “Marka dla Polski” (Brand for Poland) foundation was presented. Under the project, a map of Polish brands will be created. It will be a combination of virtual map of the country’s regions that will also include information on local companies, products, tourist attractions, cultural, sport and science projects to create a picture of assets of the region. (PAIIIZ)


  • Exchange rates (as of 19.02.2015):









Source: www.nbp.pl


Investment promotion - welcome to the training
International investment promotion is a topic of the training, which will be held on 23 February at the Hotel Regent. The meeting is co-organised by PAIiIZ and fDi Intelligence.

The training will be held between 9.30-17.00 and will be conducted by experts from the Financial Times, specialized in foreign direct investments. The event is a great opportunity to learn about the best practices of investment agencies from all over the world.

The awards ceremony of “Polish Cities of the Future” will be a final highlight of a training. The ceremony will be held on the same day at the Hotel Regent between 17.30-20.00.

Access to the training is free of charge. The number of places is limited.

Registration is available on - line fDi@ft.com. (PAIiIZ / fDi Magazine)

Gmina na 5!
On 27 February, Warsaw School of Economics (SGH) will hold "Gmina na 5” Forum (The top Municipality Forum)". The event is organised by the Collegium of Business Administration at SGH under the patronage of PAIiIZ.

Speakers will discuss good practices of local governments in terms of communication with investors and entrepreneurs using modern media.

Forum will be held at: SGH Al. Niepodległości 128, (Building C), Hall I and stats at 12.00 AM.

Application for participation are available by 16 February by zob@sgh.waw.pl, tel. (22) 564 95 38.: http://kolegia.sgh.waw.pl/pl/KNoP/struktura/IP/struktura/ZOB/wspolpraca/skn/Strony/default.aspx. (SGH/PAIiIZ)

Polish Medical Tourism - join the meeting
We invite you for the first Polish session dedicated to the Polish Medical Tourism at the World’s leading travel trade show ITB Berlin. The event will be held on 4 March at the Palais Hotel in Berlin at 12:00.

During the meeting, a special offer of Polish Medical Tourism will be presented. Guests will discover Polish unique modern procedures as well as dedicated medical offer for foreign patients in the country.

The access to the meeting is free of charge. Registration is available on-line by www.paiz.gov.pl/medical_tourism until 28 February.

For more information, please contact: Magdalena Rutkowska m.rutkowska@ameds.pl or Iwona Lipska iwona.lipska@paiz.gov.pl or visit www.polandmedicaltourism.com. (PAIiIZ)

Investment Summit "Select USA"
Register at the second Investment Summit "Select USA", which will take place on 23 March and 24 in Washington. This event will help to get answers for questions related to the process of opening office, starting production or creating a distribution centre in the United States.

The meeting is dedicated to all investors no matter the size of the company as well as to professional, trade chambers and association active in investment in US area.

More information is available on www.SelectUSAsummit.com or by Witold Czajkowski, 22 625 43 74 from the US Embassy. office.warsaw@trade.gov. (the Embassy of U.S.)


Creative sector in EU
With revenues of €535.9bn, the creative and cultural industries (CCIs) contribute to 4.2% of Europe’s GDP, such as bars and restaurants, argue authors of the EY’s report entitled “Creative growth: measuring cultural and creative markets in the EU”.

More than 7m Europeans are directly or indirectly employed in creative and cultural activities this is 3.3% of the EU’s active population. Performing arts (1,234,500), visual arts (1,231,500) and music (1,168,000) employ more than 1m people each. Moreover, the sector is its third-largest employer, after construction and food and beverage service activities. It is dominated by young people - 15-29-year-olds. The share in the employment market reached 20%.

The gaming industry with annual growth reaching 9% y/y is considered as the fastest growing sector of the whole creative industry. It is worth noting that also the museum sector generates impressive incomes.

Europe after the US is the second biggest TV market in the world. Over 50% of the total TV incomes is generated by Great Britain, France and Germany. While event industry is responsible for 1/3 of the European creative sector’s revenues.

On the other hand, among industries that decreased their incomes there are: music, press books and advertising. It is due to the development of internet and the transfer of content and advertising budget to the net. Over the last decade internet has generated €30bn incomes, argue the authors of the report.

Read the whole report: www.ey.com/Publication/vwLUAssets/Measuring_cultural_and_creative_markets_in_the_EU//Creating-Growth.pdf. (EY)

Poland as the fastes developing economy in UE
According to PwC forecasts published in “The World in 2050”, Poland will reach the highest average growth rate of all the major economies of the EU. The country is also expected to overtake Russia regarding the long-term growth.

Polish real average GDP growth by 2050 will reach about 2.7% per year, while in 2014-2020 period Poland will grow by 3.4% per annum. However, political crisis in Ukraine and economic problems which are constantly struggling euro zone are the most current challenges for the Polish economy.

According to the authors of the report China will be the largest economy by 2030, but in the long-term, the growth rate of the country will return to the global average. By 2050, India will compete with the United States for second place in the global ranking of GDP, while Indonesia, Mexico and Nigeria could push out Britain and France from the list of the top 10 economies. By 2050, Colombia and Poland will record significantly higher average growth rate than their larger neighbours in the region - Brazil and Russia.

The publication “The World in 2050: Is a shift in the balance of power the world's economies will be maintained?” presents the long-term potential GDP growth forecast for 2050 for the 32 largest economies in the world, producing 84% of the total world GDP. (PwC)


S3 - The Route of Great Opportunities
On 19 February, in the presence of deputy minister Ilona Antoniszyn - Klik, PAIiIZ president Sławomir Majman, president of Legnica SEZ Rafał Jurkowlaniec and marshal of Dolnośląskie province, Cezary Przybylski, Głogów held the ceremony of signing the agreement on establishing joint project entitled S3 - Droga Wielkich Możliwości. (S3 - The Route of Great Opportunities).

Parties involved in signing the agreement (Source: LSSE)

The S3 route will be a part of the European route E65 starting in Malmö, Sweden and finishing in Chaniá, Greece. The Polish S3 will link the south of Scandinavia with the north of the Czech Republic including Hradec Kralovei Pardubice and Prague. The project has been designed as an investment activator of the area along the S3 route. A complex offer for both types of investors: big foreign companies as well as local SMEs interested in investing there will be prepared. Also authorities of Dolny Śląsk province will supervise the provision of workforce for investors who will enter this area.

Deputy Minister Antoniszyn-Klik: Well prepared workforce, great investment areas and currently constructed S3 highway - that makes impression (source: LSSE)

The agreement was signed by: the Ministry of Economy, PAIiIZ, Legnica SEZ, Kostrzyńsko-Słubicka SEZ, Pomorska SEZ, Wałbrzyska SEZ „INVEST-PARK" and Kamiennogórska SEZ.

More information: www.paiz.gov.pl/20150219/s3_the_route_of_great_opportunities. (PAIiIZ/LSSE)

Sławomin Majman: “It is good to be a part of such important and optimistic project developed in the Western Poland” (source: LSSE)

Deputy Prime Minister Piechociński about challenges for Polish economy
“The world is changing. It is time for Polish response to global challenges”, said deputy prime minister Janusz Piechociński, during the opening of annual meeting of media in the Ministry of Economy on the 13 February. The event was also attended by minister of agriculture Marek Sawicki, minister of labour and social policy Władysław Kosiniak-Kamysz and the members of the Board of PAIiIZ.

According to the deputy prime minister, last year showed the growing political and economic role of Poland in Europe. “For the first time since two decades of Poland’s economic freedom, Polish companies get global by entering markets outside the European Union. And those are not only the first league giants”, he said.

Media annual meeting with Minister of Economy

Deputy prime minister also recalled that Polish companies can learn about requirements of the global economy by operating in special economic zones, which proved to be a very useful mechanism of attracting foreign investors. However, in his opinion, Poland must now face with new challenges of rapidly changing international situation.

Poland needs an economic growth at the level of 3%. In his opinion, 3 factors will drive Polish economy: growing domestic market, investments in the corporate sector and the growth in exports.

Media annual meeting with Minister of Economy

More information: www.paiz.gov.pl/20150216/piechocinski_about_challenges_for_polish_economy. (PAIiIZ)

New programme for Śląsk and Małopolska to attract investors
In the presence of deputy minister Ilona Antoniszyn-Klik, authorities from Śląsk and Małopolska presented a number of solutions and proposals regarding activation of both provinces that will be added to the governmental programme of reindustrialisation of Śląsk and Małopolska. The presentation took place on 11 February in Bytom.

Deputy Minister Antoniszyn-Klik: Balance, revitalisation, high technology and opening for new SMEs in these provinces is what we want to achieve” (source: Artur Serafinowicz, WSSE "Invest-Park")

“Balance, revitalization, high technology and opening for new SMEs in these provinces is what we want to achieve”, said deputy minister of economy, Ilona Antoniszyn-Klik. “We test and implement new technologies. Here one can notice a rapid growth of business services sector, for example IBM has located its centre in Śląsk”, said marshal of Śląsk, Wojciech Saługa, mentioning the advantages of the region. “Chemical processing of coal, clean technologies, revitalization of degraded land, vocational education tailored to business needs - these are challenges for the region”, he added. “Depopulation is our main problem. We estimate that in 2050 there will be about 28% less population than today” he said.

The meeting with deputy minister Ilona Antoniszyn-Klik (source: Artur Serafinowicz, WSSE "Invest-Park")

Also marshal of Małopolska Jerzy Miller presented his plans for developing the western part of Małopolska. “The implementation of the re-industrialisation in both regions needs a support of large companies”, he argued. He also stressed that supporting R&D and creating common market of science and industry are one of the biggest economic challenges for the region.

A special project entitled "4 Silesia (4S)" based on the activation of investments in areas owned by municipalities and located along the four expressways: A1, DTS, S1 and S69 has been prepared by Katowice Special Economic Zone.

The meeting with deputy minister Ilona Antoniszyn-Klik (source: Artur Serafinowicz, WSSE "Invest-Park")

More information: www.paiz.gov.pl/20150212/new_programme_for_slask_and_malopolska_to_attract_investors. (PAIiIZ)


A Kraków Film Cluster has been established
Integration of film society as well as common efforts on the development of Polish film sector are the issues of recently established film cluster in Kraków.

The project has been established to develop local film, TV and multimedia sector as well as to make it more recognisable on Polish and foreign markets. The cluster will also cooperate with local institutions and public administration regarding acquisition of UE funds and other public grants available in Poland for the film industry. Development of film education, providing workshops on the sector issues including law regulations is another goal of the cluster. Currently, the cluster gathers 10 companies. Those are: Cinelight, NOLABEL Outside Music, Outside, TechnoStage, Film Kraków Soctiety, MFX Film Studio, Daul, „Alternative Studio” and Kraków Techno - Park.

© HaywireMedia-Fotolia.com

This is the second, after establishing Digital Entertainment Cluster in 2013, initiative of the film and multimedia sector. Also makeIT, a commitment of new technology companies, is present in Małopolska region.

Contact Kraków Film Cluster by: biuro@film-krakow.pl. (KPT)

Editorial office: Polish Information and Foreign Investment Agency, 00-585 Warsaw, Bagatela Street 12
Information and Communication Department, tel: +48 22 334 99 49, fax: +48 22 334 99 99,
e-mail: redakcja@paiz.gov.pl
Polish Infomation and Foreign Investment Agency www.paiz.gov.pl

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