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5 April 2019

"Polish tastes" - promotion of Polish products in Ukrainian AUCHAN hypermarkets

PAIH foreign trade office in Kiev in cooperation with the National Center for Agricultural Support (KOWR) and Auchan Ukraine organized on 15-23 March this year in the Auchan hypermarket chain in Ukraine, promotion of Polish food products.

The cheese brands like Mlekpol, Spomlek, Lazur, Sierpc as well as Wedel chocolate, were promoted at the stands organized by Kiev trade office. Polish stands have functioned  during the weekends 15-17 and 22-23 March 2019 in eight hypermarkets in Kiev, Lviv, Dnipra, Kharkov and Odessa.

Under the logo of "Polish tastes" and PAIH, the degustation of Polish food specialties - Radamer cheese, Lazur Błękitny cheese, Lazur Złocisty cheese, Łaciaty cream cheese as well as Wedel sweets - took place. Hostesses were familiarizing the Ukrainian consumers with the taste, brand and origin of Polish food products, and encouraging them to purchase.

The promotion of Polish products took place as part of a promotional campaign dedicated to foreign products, "The tastes of the world". This is the second edition of the campaign, in which products from 19 countries, including Poland, were presented. Ukrainian consumers had a great opportunity to learn more about the delicious Polish flavors. Thanks to these actions, Polish brands have become better recognized by Ukrainians during everyday purchases of food products. The above activities were also aimed at promoting the Brand Promotion Program for polish food specialties.

Polish Investment and Trade Agency

Krucza St. 50

00-025 Warsaw

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