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21 January 2019

Trias establishes the office in US and wins American contract

Developing audio-video-light (AVL) solutions for business, Poland-based Trias Group established a company in the United States. Trias International is implementing its first American project: modernization of Regal Cinemas chain. The investment of Trias Group in America has been supported by PAIH.

Trias Group has been active in audio-video-light market since twenty years. It specializes in equipment rental, fixed installations and services. Trias has been also expanding its activity with creating temporary exhibitions and organizing concerts.

“We are pioneering company in AVL business in Poland. Eighteen years ago Trias have introduced first LED screens to the country. We have been responsible for dozens of complex multimedia project for global brands and institutions”, says Zbigniew Klonowski, president of Trias Goup. As he said, Trias Group decided to establish a company in the United States and at the end of 2018 opened the office in New York. The American branch of Trias Group, called International is responsible for attracting new clients and servicing them all over the US.


“When deciding whether to establish Trias International, we had many strategic questions, but we also had to face with many legal challenges. Thanks to cooperation with the PAIH Office in New York, we didn’t have any problems with administrative procedures. The Agency also helped Trias International to gain local partners”, Klonowski explains.
According to Krzysztof Grabowski who is a Business Development Manager in PAIH NY Office, every company that starts a business adventure in a new market has to come across with various challenges. “In most cases administrative law is very different to the one a Polish company is used to in Poland. This is why guiding the entrepreneur throughout local legal procedures is so important. So is identifying the optimum implementation track for our customer’s project. It’s very satisfying for PAIH NY team to know that Trias International had a soft landing in the United States”, Grabowski says.


Trias Int. has the first US client in its portfolio. In the mid-January the Poland-based company has started to modernize the American movie theatre chain Regal Cinemas. The cinema operator consists of 550 movie theatres all over the US. Within the project Trias is responsible for installation of custom shaped LED screens connected to a Digital Signage system. The first Regal’s cinema that is now modernized by Trias Int. is located in Manhattan, New York. (PAIH/ Trias)

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