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19 April 2018

Paradyż to strenghten its position in North America due to PAIH support

Ceramika Paradyż signed a long-term contract with a new Canadian partner, Eurcan Tile. Foreign Trade Office of the Polish Investment and Trade Agency (PAIH) in Toronto initiated contact between the parties and supported the negotiations. This is one of the first successfully completed talks of representatives of Polish and Canadian companies on such a large scale, after the CETA had come into force.

Ceramika Paradyż is one of the biggest Polish ceramic tiles producer, employing over 1.600 people in five production facilities and exporting its products to more than 45 countries of the world.  In line with the contract, Canada’s Eurcan Tile will be the main importer and distributor of Ceramika Paradyż tiles in Canada and the US.

- Canadian company interested in cooperation with a Polish ceramic tile manufacturer approach us in the last year’s summer. We had prepared a database of potential contractors for them and based on that they chose Ceramika Paradyż. The process of matching companies and negotiating a contract lasted several months. We have helped to certify Polish products and to register it in the REX system - says Zack Labieniec, the head of Toronto-based PAIH trade office.

He emphasizes that this is one of the first successfully completed talks between representatives of Polish and Canadian companies on such a large scale, after the CETA had come into force. - Our office supports this cooperation and will continue to actively participate in promoting the success of the Polish brand on the Canadian market - Labieniec adds. Eurcan Tile is the first company in Canada that will fully embrace VR technology, applied to the presentation of Polish company's products. The Paradyż offer will be available on an innovative internet platform, allowing the arrangement of any interior, combined with a modern e-commerce system, supply chain and distribution of ceramic tiles in Canada and the USA. The last preparatory work is underway, the Eurcan platform website will be ready in May.

- PAIH Office in Toronto help us from the beginning. We are grateful to their experts for support to both parties throughout the negotiation process and for assistance at the final stage of contract conclusion, where the knowledge on the practical application of CETA regulations turned out to be the key - comments the Eurcan Tile representative.

More about the CETA.


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