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18 October 2017

Cosmetics Basel Olten Pharm are heading to conquer Iran

The company has signed a partnership agreement with Iran to launch key brands: Mincer and Evre, as well as new brands dedicated to the pharmaceutical market - Neuronica and Solvea, the company said. The local partner is helping to build brand awareness among consumers in Iran and develop a network of outlets. Basel Olten Pharm also started distributing its flagship brand, MincerPharma in Russia.
- Iran is one of the largest markets in the Middle East and one of the highest growth rates in the Middle East. The population of this country is nearly 80 million and more than half are under the age of 35. The market offers excellent sales prospects for all brands in the Basel Olten Pharm portfolio - said CEO of the company, Mirosław Bryk.

Basel Olten Pharm is a cosmetic company with Polish capital, which was created by the merger of Skinea Polska and MCR Packaging. Company activity is based on the development of recipes and sales of innovative cosmetic products under the brands Mincer Pharma and Evre.

The newly established sales office of the Polish Agency for Investment and Trade in Tehran also supports the establishment of the concept of market entry, promotion strategy and the search for trading partners in Iran.

According to Jaroslaw Kaczynski, head of the office, the cosmetics market in Iran is very demanding for high quality products. - In order to succeed in the "import-distribution" model,  the competitive price and a well-known brand are needed, but it is also a matter of so-called "the golden shot" - finding a stable and strong partner who will take on the burden of import and complicated certification - describes the investment climate prevailing in Iran, the head of ZBH.

Iran is not an easy market for expansion. The country has a policy of economic protectionism (the so-called eqtesad-e moqavemat). It involves limiting the influx of foreign products to promote local ones. - As far as products officially banned from import are low, reality shows that difficult-to-use certification, administration and high customs costs (up to 180%) are imposed on ready-to-sell and distribution of goods. Therefore finding a strong local partner may prove to be a valuable entry ticket for this market, with a high rate of return - informs Kaczyński.

Companies and entrepreneurs interested in Iranian direction for the development of your business are strongly encouraged to contact our office in Tehran:

Namad Elahiyeh Complex, No. 33, West Maryam Ave.,
North Africa Blvd., Modarres Highway 5th Floor, Office 507,
Postal code: 1964918517 Tehran
tel.: +98 912-005-4238 (IRI)
tel.: +48 729-337-178 (PL)
Jarosław Kaczyński – head of office
IWar Zamościk - expert

Polish Investment and Trade Agency

Krucza St. 50

00-025 Warsaw

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