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14 November 2017

Polish edu-tech enters Singapore

Supported by Polish Trade and Investment Agency and its Singaporean division, Polish e-learning start-up, Nuadu is to launch its business development office in the South - East Asia. The company wants to open a hub that will service clients in five Asian markets. The Agency's experts have arranged a study visit for Nuadu to Singapore to help the start-up in choosing the best location for the new investment. During the visit, the company has already signed a business agreement with local partner.
 
Nuadu created a personalised e-learning tool combining formative, summative and normative assessment of students skills thar in a friendly form allows them to develop their abilities and knowledge, and on the other hand gives a teacher an on-line tools to assess students in a real-time. The product has been successfully introduced to the market and has been used by clients in Poland and abroad. Nuadu hopes that the tool will help the company to gain a position of a market leader in a e-learning sector. PAIH is assisting this edu-tech start up to achieve the goal by looking for new business opportunities for the company abroad. Primarily both partners have been focused on South-East Asia, where Nuadu would like to establish its Asian hub. 
 
According to PAIH experts, Singapore is a right place in the South-East Asia to run a business.


Nuadu is to launch its business development office in the South - East Asia


“This is a good choice for a Polish technology company. Singapore is the Asian Silicon Valley and a good starting point for further expansion into the local region”, explains Alexander Libera, plenipotentiary of the PAIH Board, responsible for supporting Polish FDI. "By establishing an office there, one can gain the access to customers from all over ASEAN, to which Singapore belongs. Moreover, you are at a very center of the most important events for the edu-tech sector in Asia. This is a chance for a quick entry into the local industry”, Libera says. He also adds that  Singapore is now hosting one of the biggest high-tech events in Asia, Singapore FinTech Festival, where PAIH’s Singaporean division is promoting Polish start-ups.
 
Nuadu management team has been invited by PAIH to use the co-work at the PAIH Singaporean office to learn about the business opportunities this country offers for edu-tech companies.
 
"The access to PAIH co-work in Singapore is an important element in the process of establishing the company’s foreign branch in Asia," said Paweł Czech, vice president of Nuadu”. PAIH assisted the investor in arranging B2B meeting with such parties as the Economic Development Board (EDB), which introduced Nuadu with Singaporean business environment, including local law and  accounting systems.
 
During the study visit to South-East Asia, Nuadu signed its first business contract with the Asian partner. “We used our temporary location in Singapore to successfully close a partnership agreement with one of Singapore's most respected publishers. Over the next two or  three years, we expect to reach over 3 million new users", says Paweł Czech of Nuadu.
 
Asia is one of the busines targets Nuadu is interested in. The other is US,  there Paweł Czech is planning to expand his company. During this investment process PAIH will assist Nuadu in selection and acquisition of public aid for Polish investors offered by the institutions of the Polish Development Found. (PAIH)


Polish Investment and Trade Agency

Krucza 50 Str.

00-025 Warsaw

e-mail for investors: invest@paih.gov.pl
e-mail for exporters: eksport@paih.gov.pl

Taxpayer's Identification Number (NIP) PL 526-030-01-67

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