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7 November 2017

Not only Polish apples - participation of Polish food sector in World Food India 2017

- Poland has the status of a European leader in food production, we have high processing and refrigeration technologies, so I believe we can offer a lot to our Indian partners - said Tomasz Pisula, President of the Polis Investment and Trade Agency at the Poland-India Business Forum. The Forum was held under the Polish Agri-Food Business Mission to India on 1-7 November, co-organized by PAIH. The government-business delegation was chaired by Undersecretary of State in the Ministry of Development, Witold Słowik.
World Food India Fairs are dedicated to food and processing companies in fruit and vegetable processing, juice and beverage production, milk processing, dairy, meat and poultry production, as well as refrigeration, storage and transport. During World Food India, Polish business presented its potential at the national stand of 200m2 size. It was also a place to make business contacts paving the way for the Indian consumer. Within only three days, New Delhi event gathered thousands of visitors.

- India with its monumental consumer market is our priority target for expansion in Asia. We want the synergy of trade between Poland and India to benefit both countries so that we can complement one another in priority areas of the economy. The first step is to overcome the cultural barriers - added in his presentation PAIH President. Manufacturers participating in the delegation took part in the World Food India 2017 Fair, which takes place annually at the government exhibition center Vigyan Bhavan.

India is one of the fastest-growing, large-scale economies in the world. According to data from 2014, agriculture stands for 18.1% GDP of this country. However, obstacles of obtaining optimal crops are difficult due to weather conditions, especially the need to face long periods of drought. There is also a lack of advanced food processing and refrigeration machinery, which results in fact, that Indian nutrition in 90% is based on simple unprocessed products. This gap can be filled by the Polish business - not only by supplying fruits such as raspberries, apples or strawberries, but also through providing production lines, technologically advanced machines and processed food (such as dairy products). An interesting achievement of Polish export in recent years is the sale of a technological line for the production of traditional Indian cheese called paneer by the company OBRAM with headquarter in Olsztyn.

- The Polish agri-food sector has impressive production capacities. Hence, the natural element of the marketing strategy of many manufacturers is to seek new markets. With the help of PAIH entrepreneurs can boldly explore the potential of countries as distant as India. We will use all our tools to support them in this process - said Pisula.

He reminded that since 2010, Polish food export increased by 19%. Currently the share of world exports is 2.5%. In India we sell chocolate products, pastry, flour and jams. The export of apples to India, which is a Polish specialty, increased by 250% in the years 2015-2016 and poultry meat by 648%. - These numbers speak for themselves and are a litmus paper of the intensity of our mutual trade - Pisula concluded.

One of the important points of this mission was the participation of Polish delegation in the Business Forum Poland - India, which was also dominated by the topic of cooperation in the agri-food sector. As highlighted by the participants of the Forum, there are many niches on the Indian market that Polish companies should use for their business extension. Especially as food from Europe is very popular in India. The Indian market for frozen products is growing at a rate of 20% yoy, and the local demand for processed products and ready meals is not decreasing. The analyzes also show that with the progress and dynamics of the pace of life, Indian society will shift its eating habits towards more processed products.

During the Forum the Polish and Indian entrepreneurs met in the formula of B2B conversations. - We sincerely hope that the relations established during the economic mission will soon be awarded by long-term contracts and it will reinforce the economic relations between our countries - said PAIH President Tomasz Pisula. (PAIH)

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