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7 November 2017

Budapest Beauty Forum 2017 - will Polish cosmetics find their way in Hungary?

Poland was promoted to the six European cosmetic leaders. There is a growing demand for Polish cosmetics mainly in Asia. But the market with great potential is also much closer - in Hungary. Foreign Trade Office of Polish Investment and Trade Agency in Budapest invited Polish companies for the biggest cosmetic fair in Hungary, Beauty Forum Budapest 2017, which took place on 3-4 November 2017 in the capital of Hungary. -Very first contracts can be signed literally in days - said the head of the PAIH's Budapest office.
Polish beauty products are visible all over the world. Unlike in previous years, the situation in Eastern European markets such as Russia, Ukraine and Kazakhstan has been less dynamic, and the MENA (Middle East & North Africa) region, which is currently one of the most promising markets, is on the rise. As a fact, Middle Eastern regions - United Arab Emirates, Saudi Arabia and Kuwait are very demanding but also extremely absorbent, as demonstrated by the great success of Inglot, Dr. Irena Eris, Oceanic, Delia or Joanna Hair Care Line. Interesting opportunities are now in developed African countries (Morocco, South Africa) and part of Latin American countries, but the largest potential growth of the cosmetics market in the coming years will be in Asia.

As the latest Hungarian example shows, the closer European markets still have a lot to offer. - They are naturally beating the rest of the world, with logistics and cultural similarities - claims Marcin Karaskiewicz, PAIH Trade Office chief in Budapest.
Arkana Cosmetics, Secret Soap, Euphora Grzegorz Wnęk (Paese brand), Alilla and Salco au Naturel went to Budapest to fight for the Hungarian consumer at the Beauty Forum Budapest 2017. Karaskiewicz mentioned, that it was possible not only a personal participation of polish companies on the stand during fair, but also handing over the promotional materials to PAIH office, as Naturmedicin, manufacturer of Swederm brand did.
In the November edition of the fair, 70 international exhibitors from the beauty industry presented several hundred brands, and the event was visited by several thousand people, including distributors, retailers, beauty salon and spa owners.

- Beauty Forum Budapest 2017 is the most recognizable event for cosmetics companies in Hungary. As our experience shows, the possibility of presenting the offer at the Budapest Fair is an effective way to find a Hungarian partner and introduce products to the Hungarian market. This is especially crucial for small and medium-sized companies already operating on the Polish market – concluded Karaskiewicz
According to Karaskiewicz, due to the high level of interest from Hungarian distributors as well as the good recognition of Polish brands in Hungary, Beauty Forum Budapest 2017 should quickly bring business results to Polish producers.
Polish manufacturers can take part in new Promotion Program of the cosmetic industry, based on Polish brands. The requirement to participate in the Program is the producer’s obligation to choose at least one of the non-EU markets for foreign expansion, including: UAE, Ukraine, Russia, Japan, Turkey, Indonesia, China / Honkong, South Korea.



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